‘Amul’ the Taste of India is a famous and leading food brand in India. Dr. Kurien, one of the three important Amul-Men, whose hard work-dedication helped Amul Dairy achieve this top position, passed away in September 2012 which made me write Amul’s success story for kids who love to eat Amul cheese, Amul butter, Amul milk etc
Born on October 22, 1903, in a Patidar Patel family of Anand town in Gujarat, TribhuvandasKishibhai Patel was one of the closest associates of the great Indian Patriot Sardar Vallabhbhai Patel. Later he became a follower of Mahatma Gandhi during the Independence movement. He participated in the Civil Disobedience Movement (1930), the Individual Satyagraha (1940) and the Quit India Movement (1942) in particular, and was each time imprisoned for long time.
In 1946, farmers in the Kheda district, Gujarat, got angered by unfair and manipulative practices followed by the trade. The farmers of the district approached Sardar Vallabhbhai Patel for a solution. He advised them to get rid of the middlemen and form their own co-operative (association of persons who co-operate with each other for their mutual, social, economical & cultural benefit.)
Tribhuvandas Patel started his work with famers when farmers of this district went on a milk strike and refused to distribute milk. Under the inspiration & guidance of Sardar Patel, Tribhuvandas along with farmers formed their own co-operative dairy in 1946.
Tribhuvandas Patel’s views of the well-being of all classes and castes within the district earned him big support from the villagers. With his organizational skills and visionary mind this cooperative dairy grew from strength to strength. Later it is named as ‘Amul Dairy’. (Amulya in Sanskrit means Invaluable). In 1950 a committed professional Dr. Verghese Kurien was entrusted the task of running the dairy.
Dr. Kurien was born on 26th Nov, 1921 in Kozhikode, Kerala. He received his master’s degree in Mechanical engineering from Michigan University, USA is 1948. After a year he was deputed to a Government Creamery in Anand, Gujarat. Tribhivandas Patel’s sincere efforts inspired Kurien to dedicate himself to this challenging task.
Dr.Kurien’s friend and dairy expert H.M. Dalaya, who studied Dairy engineering in Michigan University USA with him, invented the process of making skim milk powder and condensed milk from buffalo milk instead of from Cow milk for the first time in the world. This invention helped Amul dairy to compete successfully against popular brand Nestle. Kurien & Dalaya’s combined efforts resulted in the Niro Atomiser, the world’s first sprayer-dryer designed for buffalo milk, installed at Kheda dairy in October 1955.
The then Prime Minister of India, Lal Bahadur Shastri decided that the same approach should become the basis of a National Dairy Development policy. In 1965, Natioanl dairy board was setup with the basic objective of replicating the ‘Amul Dairy’ model and Dr. Kurien was selected as a head of the board. The joint efforts of Tribhuvandas , Kurien & Dalaya took India from being a milk deficient country to the largest milk producer in the world. Tribhuvandas is known as the father of the cooperative movement of India and Kurien is known as the father of white revolution in India whereas Dalaya as Amul’s tech Wizard. They all received many prestigious awards for their great community work.
Amul Dairy’s success credit goes to three community leaders, Tribhuvandas Patel, Dr. Kurien & H.M. Dalaya.
“Accountability, dedication, honesty, sense of sacrifice and sincerity are essential for success in public life. Those who lack any one of them, they never achieve expected success, nor they become ideal and icon for others.”-Tribhuvandas Kishibhai Patel